Residential Utility Program Market Trends

This report examines common challenges faced by utility rebate programs for air source heat pumps, heat pump water heaters, and building envelope upgrades across the Midwest, Northeast, and Southeast. It highlights barriers to adoption such as low customer engagement, contractor reluctance towards new technologies, high upfront costs, and limited outreach opportunities. The report also presents best practices related to participation, cost‑effectiveness, and customer satisfaction to help utilities strengthen and tailor their rebate programs to meet program objectives.